Denim is our Nature

Denim is our Nature

We have been doing this for over 130 years, and with a rich history of denim design to draw on, we are continuing to innovate. Whether it is by creating the latest fits, using inventive fibres or new dyes, everything we do is designed to bring you the latest in denim design in a way that treads softly on the planet. Take your style to the next level, naturally.

Go West

Relax into the roomy West fit and face the future in outdoor styles.

Shop West

Meet Jane

The perfect combo of comfort and super cool styling, make a gain with Jane.

Shop Jane

Style schooled

Sartorial classics draw in varsity styles from college crests to bold Letterman jackets.