Lee 101 meets Japanese Denim Heritage
Lee 101 embraces and celebrates our long brand history rooted in denim expertise. In this premium collection, we produce finest styles that are inspired by archieval pieces and made from precious fabrics. With many of our denim fabrics woven in Japanese Mills, these carefully selected fabrics link perfectly to the high standards of the collection.
Next stop: Japan
The new Lee 101 Fall Winter ’23 campaign was produced in collaboration with the London-based creative Studio Arko. To shoot this campaign, they flew to Japan to create street style photography in Tokyo and Yokohama, capturing that strong link between Lee 101 and Japanese denim culture.
WHERE AUTHENTIC DESIGN MEETS
Lee® 101 is dedicated to excellence in form & function for every garment produced. Only the finest materials can craft the finest clothing and for this reason, the denim used for the collection is born in only the highest regarded mills from around the globe.