IT’S GOTTA BE A LOOSE FIT

Meet Asher, our new loose fit for men, worn with ease by artist and rising star Nathanaël Koffi

SHOP ASHER

The Asher fit is fronted by Paris-based contemporary artist Nathanaël Koffi. From skateboarder to highly-respected creative Koffi has always served up an individual take on style and he is perfect to showcase these sustainable jeans in our campaign. His art is youthful, vibrant bold and harmonious, just like Asher.

THE LOOSE STRAIGHT FIT

THE LOOSE STRAIGHT FIT

IN COTTON HEMP

Unleash your wide side and update your style in our new loose fit, Asher

SHOP ASHER
Easy comfort meets sustainable style in Asher.

Easy comfort meets sustainable style in Asher.

A loose straight leg created with lower impact on the planet.

A loose straight leg created with lower impact on the planet.