FOR A WORLD THAT WORKS

FOR A WORLD THAT WORKS

Follow model and eco-activist Zinnia as she learns more about our sustainable initiatives

SHOP SUSTAINABLY
TRUE FEEL-GOOD DENIM

TRUE FEEL-GOOD DENIM

Our blend of Organic Cotton and sustainable fast-growing hemp fibres feels great on the skin and even better on the planet. Not only does it boast a beautiful texture but it helps support the local ecosystem.

SHOP COTTON HEMP STYLES
less is more

less is more

Our innovative dyeing processes Indigood and Crystal Clear save water, prevent chemicals from harming the environment and cut down energy-use. They say you can wear your heart on your sleeve, but with these jeans you can show earth-friendly values.