This 101Plus Cowboy Jacket leans hard into our rodeo roots with varsity-style patches and embroidery, celebrating a legacy forged on the ranch where garments weren’t just worn, but lived in. Spot the pleats along the placket – a functional detail designed for movement, but now an emblem of authentic heritage style. This fabric strips it back to all cotton: pure, authentic denim at its finest. Finished in Dark Shade: a rich indigo with vibrant orange stitching. An exclusive hair-on hide 101 label on the back signs off the look.