Before the feeds, before the filters, there was the shot.​

Spotted crossing the street. Grabbing a coffee. Heading somewhere. Going nowhere. ​ The best style moments have never been staged.

Discover the DAVID

Spotted: The David follows a new kind of leading man through the city.

Discover the DAVID

Unbothered by the camera and completely at ease in his own skin, he wears denim the way it was always meant to be worn. Naturally.​

DISCOVER THE DAVID

At the center of it all is the David - A New Regular Tapered Jean.

Easy, versatile and built for everyday life, it strikes the balance between relaxed and refined. Available in a range of washes and colourways, from clean classic blues to worn in vintage finishes, it is made to move effortlessly through every part of the day.

Explore All Men's Fits